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Home Credit
Home Credit
We have run 4 promotions, starting from awareness initiatives to unique contests.
Banking
Sector
Various
Creative
2,029
Creators
4,736
Publications
Instagram
Network
12
Number of creatives
4
Number of campaigns
No
Mentions
No
Hashtags
Yes
Swipe ups
Yes, always
AI Moderation
Goals
1
2
Increase Brand Awareness.
Promote banking products.
Approach
Identify the best target audience.
Segment the users into groups that have:
• less than 10k followers and
• more than 10k followers
Maximise the efficiency of each cohort:
• <10k creators mention the brand page on Instagram
• 10k+'s do swipe ups that lead to an official IG page
Approach
Identify the best target audience.
Segment the users into groups that have:
• less than 10k followers and
• more than 10k followers
Maximise the efficiency of each cohort:
• <10k creators mention the brand page on Instagram
• 10k+'s do swipe ups that lead to an official IG page
Promotion goals achieved!
Brand awareness increased!