mnfst x
Huawei
Huawei
Our creators supported 3 different product launches.
Electronics
Sector
Segmentation
Creative type
7,522
Creators
16,343
Publications
Instagram
Network
3 pieces
Number of creatives
3
Number of campaigns
No
Mentions
No
Hashtags
No
Swipe ups
Yes, always
AI Moderation
Goals
1
2
Phone launch (P-series) promotion.
Huawei watch GT 2 promotion.
Phone launch (Y-series) promotion.
3
Approach
Identify the best target audience.
Segment the users into groups that have:
• less than 10k followers and
• more than 10k followers
Maximise the efficiency of each cohort:
• <10k creators mention the brand page on Instagram
• 10k+'s do swipe ups that lead to a landing page
Approach
Identify the best target audience.
Segment the users into groups that have:
• less than 10k followers and
• more than 10k followers
Maximise the efficiency of each cohort:
• <10k creators mention the brand page on Instagram
• 10k+'s do swipe ups that lead to a landing page
Product launched successfully and awareness increased!