IVI
We have run more than 10 campaigns with IVI, ranging from TV show and movie promos to unique events.
Streaming
Sector
Segmentation
Creative type
6,105
Creators
10,204
Publications
Instagram
Network
12
Number of
creatives
11
Number of
campaigns
Yes
Mentions
No
Hashtags
Yes
Swipe ups
Yes, always
AI Moderation
Goals
1
2
Promotion of anniversary.
Promotions of TV show premieres.
Promotions of movie premieres.
3
Approach
Identify the best target audience.
Segment the users into groups that have:
• less than 10k followers and
• more than 10k followers
Maximise the efficiency of each cohort:
• <10k creators mention the brand page on Instagram
• 10k+'s do swipe ups that lead to a landing page
Approach
Identify the best target audience.
Segment the users into groups that have:
• less than 10k followers and
• more than 10k followers
Maximise the efficiency of each cohort:
• <10k creators mention the brand page on Instagram
• 10k+'s do swipe ups that lead to a landing page
TV show and movie promotion goals achieved and new viewers generated!