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Megogo
Megogo
We supported the promos of several shows and movies, generating new subscribers as a result.
Streaming
Sector
Segmentation
Creative type
1,379
Creators
2,090
Publications
Instagram
Network
5
Number of creatives
4
Number of campaigns
Yes
Mentions
No
Hashtags
Yes
Swipe ups
Yes, always
AI Moderation
Goals
1
2
Promotions of TV show premieres.
Promotions of movie premieres.
Approach
Identify the best target audience.
Segment the users into groups that have:
• less than 10k followers and
• more than 10k followers
Maximise the efficiency of each cohort:
• <10k creators mention the brand page on Instagram
• 10k+'s do swipe ups that lead to a landing page
Approach
Identify the best target audience.
Segment the users into groups that have:
• less than 10k followers and
• more than 10k followers
Maximise the efficiency of each cohort:
• <10k creators mention the brand page on Instagram
• 10k+'s do swipe ups that lead to a landing page
TV show and movie promotion goals achieved and new viewers generated!