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Tele2
Tele2
We supported multiple campaigns - sustainability initiatives, lockdown communication and product launches.
Telecom
Sector
Segmentation
Creative type
7,219
Creators
18,660
Publications
Instagram
Network
3 pieces
Number of creatives
3
Number of campaigns
Yes
Mentions
No
Hashtags
Yes
Swipe ups
Yes, always
AI Moderation
Goals
1
2
Promotion of a sustainability initiative.
Engage customers during lockdown.
Unique offer promotion.
3
Approach
Identify the best target audience.
Segment the users into groups that have:
• less than 10k followers and
• more than 10k followers
Maximise the efficiency of each cohort:
• <10k creators mention the brand page on Instagram
• 10k+'s do swipe ups that lead a product or landing page
Approach
Identify the best target audience.
Segment the users into groups that have:
• less than 10k followers and
• more than 10k followers
Maximise the efficiency of each cohort:
• <10k creators mention the brand page on Instagram
• 10k+'s do swipe ups that lead a product or landing page
Brandformance achieved!