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Tinkoff
Tinkoff
Our creators promoted their various products and generated awareness and leads.
Banking
Sector
Segmentation
Creative
2,400
Creators
5,526
Publications
Instagram
Network
3
Number of creatives
Ongoing
Duration
No
Mentions
No
Hashtags
Yes
Swipe ups
Yes, always
AI Moderation
Goals
1
2
Promote banking products.
Generate leads.
Approach
Identify the best target audience.
Segment the users into groups that have:
• less than 10k followers and
• more than 10k followers
Maximise the efficiency of each cohort:
• <10k creators mention the brand page on Instagram
• 10k+'s do swipe ups that lead to a landing page
Approach
Identify the best target audience.
Segment the users into groups that have:
• less than 10k followers and
• more than 10k followers
Maximise the efficiency of each cohort:
• <10k creators mention the brand page on Instagram
• 10k+'s do swipe ups that lead to a landing page
Promotion goals achieved!
Brand awareness increased!