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Yandex
Yandex Go
Multiple campaigns - from raising awareness about the safety on the road to the launch of the super app - Yandex Go.
Superapp
Sector
AR mask
Creative
22,317
Creators
36,436
Publications
Instagram
Network
4
Number of creatives
2
Number of campaigns
Yes
Mentions
No
Hashtags
Yes
Swipe ups
Yes, always
AI Moderation
Goals
1
2
Generate awareness of the importance of wearing seatbelts.
Generate awareness of the fact that the three standalone services are now combined in one app.
Approach
Identify the best target audience.
Segment the users into groups that have:
• less than 10k followers and
• more than 10k followers
Maximise the efficiency of each cohort:
• <10k creators mention the brand
• 10k+'s add a swipe up to the app download page
Approach
Identify the best target audience.
Segment the users into groups that have:
• less than 10k followers and
• more than 10k followers
Maximise the efficiency of each cohort:
• <10k creators mention the brand
• 10k+'s add a swipe up to a the app download page
Intent to purchase and brand awareness increased!