MNFST x ivi
Ivi is a leading Russian online video streaming service which offers licensed video content, including more than 65,000 titles of movies, TV shows, cartoons and music videos. is the largest service in this market in Russia and has been called "the Netflix of Russia".
Manifest use cases and KPIs
1. Anniversary celebration
UGC pieces: 2,147
Duration: 7 days

2. TV show premiere
UGC pieces: 304
Duration: 3 days

3. Movie premiere
UGC pieces: 490
Duration: 3 days
Key takeaways
CPCs and CTRs achieved were well below client's targets
3 Manifests completed in 3 months, 2 in the pipeline
Client wants us to support them with all the upcoming Movie and TV show launches that are relevant for our audience
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